Digital marketing is an umbrella term to promote and support your business in the online sphere. It is an extremely competitive and rapidly shifting industry, so you must have to educate yourself regarding how search engines and social media marketing works. It is a low-cost business and is scalable. You can start your digital marketing campaign by launching your website and improving your social media presence. You can hire experienced professionals to do competitor research and build a portfolio. And most importantly, you can utilize different online platforms to promote your company, brand, products and services.

 

Digital marketing has emerged to be one of the most powerful and popular tools for advertisement today. Almost every company in the world saves a separate budget on digital marketing campaigns to promote their businesses in the digital world. It improves online traffic, generates qualified leads, improves conversion rate, boosts sales and increases return on investment.

 

Digital marketing services are essential to creating awareness for your company, brand, products and services. You can reach out to a wide online audience and drive potential customers to your business through online marketing services If you own a physical store, then digital marketing can help you to build a brand image for your products on the internet.

 

Important components of digital marketing

 

  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay Per Click (PPC)
  • Video Marketing
  • Advertising
  • Content marketing
  • Email marketing
  • Mobile marketing
  • Programmatic advertising
  • Reputation Marketing
  • Web Analytics
  • Webinar

Digital Marketing offers the opportunity to evaluate the entire marketing campaign and measure the profit and loss. You can utilize your digital marketing budget in a better way and understand what’s working and what’s not if you measure the ROI of your campaign. Through the help of some valuable actionable tips, a company can make changes in their marketing strategy to improve return on investment.

 

Some of the important metrics to measure a digital marketing ROI: 

 

  • Cost per lead (CPL)
  • Lead close rate
  • Cost per acquisition (CPA)
  • Average order value (AOV)
  • Conversion rates by channel
  • Conversion rates by device
  • Exit rate
  • Blog click-through rates
  • Customer lifetime value (CLV)
  • Net Promoter Score (NPS)
  • Time invested in project/campaign vs. returns
  • Traffic to lead ratio.
  • Return on Ad Spend (ROAS).
  • Overall revenue.
  • Customer retention rate.

The pricing and budget of a digital marketing campaign depend to a large extent on the size of the company or the scale of the project. While startups and small businesses allocate 10% of their budget to online promotions, established businesses spend more than 15% of their annual budget on the digital marketing campaign.

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